What is Google Skillshop?
Formerly known as Academy for Ads, Skillshop is a one-stop training center by Google for all of their products and tools used by individuals, companies and agencies.
You can take in-depth courses and get certified as well in various Google products such as Google Ads, Google Analytics etc.
Google Skillshop is the only place you need to go to learn all of Google’s products, enhance your skills and get certified.
How do I access Skillshop?
To access Skillshop, simply visit the following URL:
https://skillshop.withgoogle.com/
How do I register for Skillshop?
Registering for Skillshop is extremely simple. If you already have a gmail id or any id linked to a Google account, simply login to the site using that id.
What courses are available?
Google offers a number of courses within Skillshop. Some of them are:
- Google Ads
- Google Marketing Platform
- Analytics Academy
- YouTube
- Google My Business
- Google Ad Manager
- Android Enterprise Academy
- Google AdMob
- Google For Education
- Waze Academy
- Authorized Buyers
Who should take the courses?
While the courses are mainly meant for professionals and agencies that want to provide these services to clients and prove their knowledge of each Google product, even individuals and entrepreneurs can take these courses simply to learn more about Google tools.
For example, you as a business owner can take the Google Ads course and manage your ads account yourself instead of relying on a professional.
Each course goes through basic as well as advanced modules that can be completed at your own pace.
Can you complete Google Certifications like Analytics via Skillshop?
Yes, certifications are an essential part of Skillshop. You can take various exams such as for Google Ads, Google Analytics etc.
Which are the most important courses available in Google Skillshop?
The main courses few years back used to be Google Ads and Google Analytics. However, with change in user habits, introduction of more comprehensive Google tools and new avenues to reach customers, many other courses within Skillshop are equally important.
For example, you may want to learn everything there is to advertise on YouTube effectively. App developers may want to learn about AdMob, Android Academy etc.
It all depends upon what services you want to provide to customers and then accordingly opt for courses and certifications.
How long does it take to complete each course?
It is up to you as you are allowed to complete each course as per your comfort level. Advanced users may complete courses within a day. Others could take weeks to complete each course. There are no fixed time limits.
How do I pass the certification exams?
To pass a certification exam, you need to follow these steps:
1) Start and complete the course you are interested in such as Google Analytics.
2) Once the entire course has been completed, you can opt to take the assessment for certification.
3) You will need to score at least 80% or above to pass the assessment and gain your certification.
Can I go through the Skillshop courses even if I do not want to get certified?
Yes absolutely. Skillshop is for all those who want to learn more about Google products and tools. You can gain knowledge of each Google product. You could also use Skillshop if you want to manage your own Google Ads, Analytics etc accounts without having to rely on a paid professional.
What is the cost of Google Skillshop courses?
All courses in Google Skillshop are free of cost.
Is Google Skillshop same as Academy for Ads?
Yes, Google Skillshop was formerly known as Academy for Ads. It is now much more comprehensive and contains courses for all Google products.
Get a huge competitive advantage.
Learn about your competitor’s EXACT Google Adwords campaign from which keywords they are using to cost per click, ad texts, landing page URLs, budget spend etc.
