Google Skillshop is a comprehensive one-stop-shop to learn anything and everything to do with Google products. From mastering Google Ads to Google Analytics, Video Ads, Remarketing and others. You will find it all in one place thanks to Google’s initiative to educate both professionals and consumers about their products.

We had covered everything you needed to know about Google Skillshop a while ago. Since then, we have received many messages asking whether it was worth pursuing the certifications that Google has to offer through the Skillshop interface. Considering the increasing interest from companies in individuals having business analysis certification, the courses offered in Google Skillshop have seen high interest from job seekers.

These certifications are mainly meant for professionals, freelancers and agencies that want to provide digital marketing services using Google products to their clients. It is a way for an individual to show their proficiency in services such as Google Ads or Google Analytics.

One argument we usually hear against certification is that it does not guarantee whether you will get a job or land a client. Recruiters will have their own criteria for employing professionals in their company.

Well, that is quite obvious but there are just so many reasons why you must get certified in Google products using Skillshop.

1) Strong Basics

To master any subject, you need to have extremely strong basics. The foundations of any skill is as important as advanced knowledge. This is true for Google products as well such as Google Ads.

Who better to get the basics correct than Google themselves. Skillshop modules are created in a way that professionals are able to learn and practice from the basics to advanced topics. Each module has linear progression with relevant assessments to test your knowledge.

Going through the training modules of your chosen skill and then going ahead with the main certification ensures your fundamental understanding of that skill is strong.

You can then choose to pursue much-advanced skill levels or combine multiple skills such as Google Ads, Google Analytics and Video Marketing.

2) Get through the front door – Build Credibility

While I agree Google certification is not the only factor in procuring a job or a new client, it is definitely one of the important traits that get you through the front door for that all-important interview.

Competition in the digital marketing industry is cutthroat. You are not just competing against professionals in your local area, but also against individuals and agencies located all across the globe. Now imagine if you do not have any Google certification while your competitor does have them.

Who do you think a recruiter or a client will shortlist for further interviewing?

Google certifications using Skillshop allow you to start a conversation and build credibility regarding your skills or services. You are being certified by Google themselves on their own products. This is without a doubt an important factor in differentiating you from the crowd.

It is therefore quite worth your time and effort to get certifications completed using Google Skillshop.

3) It does not cost a thing

The beauty of all courses and certificates in Google Skillshop is that it doesn’t cost a thing. It is all free. You literally have nothing to lose.

Even the modules within each training course are created in a way that they are just a few minutes in length. Hence you are not really spending too much time on training as well.

Google Skillshop aims at ensuring professionals have strong knowledge of Google products before they can provide those services to clients. That is the main focus. There is no financial investment required at your end. Even the time invested is kept to a minimum.

4) Separate you from the crowd

I have already covered this in point 2 above. However, it is important to reiterate the same.

The most important reason to get the Google Certifications is to separate yourself from the crowd or at the very least not get left behind.

I can assure you that your competition is undeniably working on enhancing their skills via Google Skillshop and gaining certifications. You need to do the same and give a compelling reason to a client to meet with you for further discussions regarding your services.

Also as far as hiring in companies is concerned, with the number of resumes they receive on a daily basis, they might not even call back those candidates without the essential Google certificates.

5) Stay updated

Last but not the least, Google Skillshop allows you to stay updated regarding your chosen specializations.

Google is constantly updating each of their services. Google Ads itself has gone through so many changes, upgrades, the addition of new features etc. The best way to learn about all these changes is to stay updated via Skillshop courses.

Obviously Google is the first one to know about their own changes and hence their training courses reflect these at the earliest.

This is actually one of the reasons why Google certificates usually have a validity of about 18 months. You need to assess yourself again every 18 months to maintain your Google certified skilled professional title.

Final thoughts

To conclude, it is important that you spend time and go through the training modules at Google Skillshop. They are free, constantly updated and will help you sharpen your skills, build strong basics and differentiate you from your competition.

While there are a number of courses on offers at Skillshop, some of the most important ones are Google Ads, Google Analytics, Remarketing and Video Marketing.