Over the years, GetResponse has evolved from simple email marketing to a comprehensive full-service marketing automation platform.
Email automation was introduced a while back and at the time felt like a step in the right direction. However, with the introduction of ecommerce marketing automation, it feels like a giant leap forward in the company’s impressive evolution.
Today, we are going to talk specifically about the ecommerce marketing automation service by GetResponse.
We shall cover:
1) What exactly is Ecommerce Marketing Automation by GetResponse?
2) The most important features of the service.
3) Benefits for online stores.
4) The all-important pricing.
5) Should you use GetResponse ecommerce marketing automation service?
Before we move ahead, an important disclaimer: We are part of the GetResponse affiliate program and have also used the service in the past for few of our email marketing campaigns. However, that has had no influence on this article and we have tried to cover the practical aspects of the service for online stores.
What exactly is Ecommerce Marketing Automation by GetResponse?
In extremely simple terms, marketing automation simply means automating certain tasks on your website that increases efficiency and enhances customer experience.
For example, when you buy a product on an online store, you immediately receive an email with the details of your purchase. This email was automatically generated and sent to you. There was no need for the online store owners to manually verify the transaction and then send the email.
Of course, this was the most basic example but hope you get the picture. From here, marketing automation can get quite comprehensive and complex in what tasks it can perform.
This is where Ecommerce Marketing Automation by GetResponse comes in.
Via their service, you can integrate some of the most complex email marketing automation tasks in your website with a click of a button. There is no need for any coding or learning complex programming languages. Through the intuitive interface at GetResponse, you can add the marketing automation features and customize customer experience as per your needs.
Ecommerce marketing automation maximizes efficiency and productivity to the fullest. This is why most top online stores invest heavily on marketing automation. They know time is equal to money and marketing automation directly leads to improved net profits.
At the moment, GetResponse offers one-click integrations with the following ecommerce platforms:
- Shopify
- PrestaShop
- Magento
- WooCommerce
They also offer a brilliant open API meant for advanced users.
The platforms they support pretty much cover most of the online stores including WordPress stores that run on WooCommerce.
The most important features of Ecommerce Marketing Automation by GetResponse
Abandoned Cart Emails
This is one of the most important features of marketing automation and must be implemented by all online stores at the earliest.
Abandoned cart emails allow you to send an email automatically to those users who added products in their shopping cart but did not checkout.
As per Statista, abandoned carts ranged from 50% to as high as 98% across industries in 2022 alone. That is a significant number and a huge loss in sales for digital companies.
Imagine the time, effort and financial investment that goes into marketing campaigns and getting users to your website. After that, if they add to cart and abandon, that’s not just loss of sale but a financial loss in terms of the money spent on advertising campaigns.
By implement automated abandoned cart emails, the system will automatically send an email with a gentle reminder to users with their cart details. From there, the user can simply click on the link and easily checkout to complete the purchase.
You could also insert other promotional offers in your abandoned cart emails or simply choose to follow up one more time to close the sale.
Automatic abandoned cart emails directly result in higher conversions as you are now able to get a user back to your website even after they have left.
Transactional Emails
Transactional emails are those emails that are sent out when a transaction takes place on your online store.
I had already given the example of an email being sent out the moment a purchase takes place on the website.
These emails are crucial to the efficient functioning of your online store and keeping customers engaged from the moment of sale to fulfilment of the product shipment.
GetResponse allows you to set up these transactional emails with a few clicks and you can integrate your customer database in GetResponse to trigger various transactional emails seamlessly along with purchases on your online store.
Building Automated Customer Segments
Segmentation of customers based on their activity, purchase history, behavior pattern etc. is essential for targeted marketing campaigns and increasing repeat orders.
With GetResponse, you can easily create advanced segments of your users based on multiple parameters. Once these segments are generated, you can have distinct email campaigns to each of these segments that appeal to their specific senses and needs.
I believe all ecommerce entrepreneurs should give special attention to building advanced segments of their customers to provide better customer experience leading to repeat orders. This is essential to justify cost of customer acquisition as you need to increase the life of a customer for as long as possible to make the most of your marketing dollars.
Integrating Promo Codes
I love this feature by GetResponse. Their marketing automation platform allows you to integrate promo codes in various types of emails that includes within abandoned cart emails, seasonal promotional campaigns, return customers etc.
Promo code integration can be done in any type of email whether it is a newsletter, transactional email or special occasion promotions.
Advanced Automated Product Recommendations
Advanced automated product recommendations by GetResponse uses machine learning to understand user preferences through their order history as well as behavior.
Through this understanding, the system can automatically recommend specific products or services for particular users. This feature is useful for both upselling products or cross-selling to increase customer base.
This is quite an important and useful feature as the system generates all recommendations automatically saving a massive amount of time. It also removes possible human errors which many entrepreneurs can miss out when doing things manually.
Event Based Promotional Popups
These are outstanding to gain the attention of a user at your website, reduce bounce rates and ensuring your potential customers see your message before they leave.
Through a simple drag and drop interface, you can integrate event based popups on your website that get triggered as and when an event occurs.
Events can be as soon as someone enters your website, after they have browsed for a certain amount of time, if they are trying to leave your website or simply based on an action on the site.
You do not need knowledge of coding or design skills. You can integrate pre-designed templates by GetResponse professionals by simply replacing the text and promotional offers.
Benefits for online stores
Just by going through the features above, you will have a fair idea of the benefits of Ecommerce Marketing Automation by GetResponse for your online store. However, for your convenience, I have provided a summary of the benefits as below.
- Helps you automate tasks that range from simple to high in complexity with just a few clicks. No coding or advanced knowledge necessary thanks to the intuitive platform provided by GetResponse.
- Increases speed of communication with customers post-sale.
- Enhances overall customer experience, engagement and response time.
- Increases revenue, creates better return on investment and lowers cost with several essential marketing features.
- Allows you to reach customers even after they have left your website with tools such as abandoned cart email automation.
- Allows automated customer segmentation and algorithm based product recommendations.
- Significantly improves ecommerce business efficiency.
Bottomline: Creates the most optimum customer experience resulting in increased revenues.
Pricing
One of the interesting pricing features of GetResponse is that you can sign up for an all-inclusive 30 day free trial and then choose the plan that suits your needs the best.
I am giving below the starting prices specific to the Ecommerce Marketing Automation plans with 1000 contacts:
Monthly Billing: US $119/m
Annual Billing: US $97.58/m
24-Month Billing: US $83.3/m
For annual and 24-Month billing, you will be charged the entire amount upfront.
I personally recommend to first sign up for the free trial and complete your initial integration.
Later, if you wish to proceed, sign up for the monthly billing plan for the first one or two months. Only after that when you have used the system and are comfortable with it, you can opt for an annual or 24-month billing plan to lock in the discount.
Check her for current prices, offers and discounts.
Should you use GetResponse ecommerce marketing automation service?
Finally, we come back to the all-important question – Should you use GetResponse ecommerce marketing automation service?
Firstly, I believe every online store needs to implement ecommerce marketing automation at the earliest. Without it, you are losing customers and your cost of customer acquisition is significantly higher.
Second, specifically talking about ecommerce marketing automation by GetResponse, I do believe it makes sense to sign up for the service.
Not only do they provide one of the best value for money service, the platform is simple and straightforward to use. I feel the latter is the most important reason to sign up as you can implement all features with just a few clicks regardless of your tech knowledge.
The intuitiveness of the GetResponse platform is hard to beat and the features provided are essential for business growth and efficiency.
