Most of us think of Amazon as the world’s largest ecommerce platform. However, what it has quickly become is one of the best search engines for any kind of products.
If you are an Amazon seller, then you really do not need to look at other search engines or platforms for your promotional activities. Just stick to Amazon pay per click ads as they offer the ideal alternative to advertising on either Google or Facebook.
Unfortunately, for many vendors selling their products on Amazon, marketing on the platform simply means adding appropriate titles, descriptions and tags for their products. Some end up trying to manipulate reviews or artificially inflate ratings which only lead to Amazon seller suspension.
Serious vendors should stick to the basics of Amazon marketing and be on the right side of the rules and regulations. If you do, then there is nothing better than Amazon itself for business growth.
Warmest Leads Possible
When you advertise on Google or any other platform, you are relying on your advertising to be catchy enough to get the user’s attention.
After that, you need your product listing to be such that it immediately convinces the user to make a purchase.
However, if the user was not really looking to buy the product you are selling at the moment, then even the best ads and product listings cannot convert into a sale.
The problem with advertising on other platforms is that you are hoping your sales funnel is strong enough to convert cold leads into buyers.
When someone is searching for a product on Google, they are not necessarily interested in buying right away. They may be simply looking for more information for whatever reason.
Similarly, when someone views your ad on a social media platform, their mindset at that moment is not of purchasing something. They may be simply browsing and commenting on posts and doing the usual social media activity.
On the other hand, when someone searches for a product on Amazon itself, they are most likely looking to purchase the product right away. On top of that, if they see your listing and click on it, they have the comfort of knowing they are still on Amazon. They have not been redirected to some third-party website.
Advertising on Amazon provides the warmest leads possible for sellers on the platform. Their ads are being clicked by people searching for those products with the intention of buying. They are on the platform itself and are most comfortable purchasing from vendors within Amazon.
Low Cost Per Click
While cost per click can vary depending upon the type of product and competition in the category, even then the per click rates on Amazon are well below those of Google Ads or other social media platforms.
Low cost per click rate plus hot leads means better return on investment for you. The good thing about advertising within Amazon is that your competitors are only other sellers within the platform.
When you advertise on other sites, you are competing against the entire internet. From blog owners to forums, news sites, ecommerce websites etc.
Since Amazon pay per click ads are meant only for Amazon sellers, you do not have crazy bidding wars for each keyword.
Buyer Trust
People searching for products on Amazon and obviously comfortable with purchasing on the site. You do not have to fight to establish trust as you would have with a standalone website or when marketing on other avenues.
This is a huge factor when it comes to converting interests into sales. Buyer trust is one of the key components of digital marketing. The more a potential buyer is comfortable with you, the more likely they will purchase.
Advertising within Amazon helps with this. Buyer mindset is at ease thanks to Amazon’s delivery as well as returns policies. Of course their enormous goodwill and own promotional campaigns are geared towards making people comfortable with purchasing on Amazon.
So that is another factor taken care of when using Amazon pay per click ads.
Final thoughts
These were just a few reasons why sellers on Amazon should seriously consider pay per click advertising on the platform.
Just the type of leads factor is enough to give Amazon advertising a go. Just don’t forget to test various ads, listings, keywords etc. to find the right combination that leads to sales.
If you do manage to create an effective campaign within Amazon, then you will not need any other platform for your promotional activities.
