Google’s consolidated training platform for learning all of their web properties named Google Skillshop, has become one of the most popular online learning portals for professionals and marketing agencies.
It is not just professional digital marketers that have shown interest in Google Skillshop. Entrepreneurs, advertisers, freelancers and anyone interested in advertising on any of Google’s platforms have been asking a number of questions regarding Skillshop.
Hence today, we thought of answering some of the top questions we have received on Google Skillshop that should give everyone an idea about the learning platform and how they can use it for their marketing campaigns.
Note: For the basic question of what exactly is Google Skillshop, you can check our article Everything You Need To Know About Google Skillshop. The article covers a number of important points regarding Skillshop.
Is Google Skillshop free?
Yes, Google Skillshop is completely free regardless of whether you are a professional, agency, freelancer or an individual who simply wants to learn about advertising on Google’s various platforms.
Is Google Skillshop worth it?
Yes, it is completely worth the time you have to invest in learning each module within Google Skillshop.
The good thing about each training module is that they are taught by senior Google executives in video format. Each video is extremely easy to follow, is only of a few minutes and you can download the text version as well for future reference.
For most training courses, Google Skillshop also provides demo accounts for you, free of cost, to learn in a practical manner, implementing exactly what you are learning at real-time.
What are the courses available on Google Skillshop?
Current courses available on Google Skillshop are as follows:
- Google Ads
- Google for Education
- Google Marketing Platform
- Analytics Academy
- Google My Business
- YouTube
- Google Ad Manager
- Google Cloud
- Waze Fundamentals E-Learning
- Google AdMob
- Authorized Buyers
- Android Enterprise Academy
How do I get a Google Certificate?
To get a Google Certificate on any of their platforms such as Google Ads, Analytics, YouTube, AdMob etc., just follow these simple steps:
- Register at Google Skillshop for free.
- Start the course of your choice. If you want a certificate for Google Ads, start that.
- Go through each of the training modules and answer some simple questions to proceed.
- Once you have completed all of the modules inside a particular course, you can then proceed to take the final online exam to obtain the Google Certification. This exam is on average 90 minutes and needs to be completed using your web browser. You need at least 80% or more correct answers to pass the exam.
If for any reason you do not pass the exam, you can give it again after seven days. There is no limit on the number of times you can attempt the Google Certificate exam.
What are the best courses or certifications available on Google Skillshop?
This would depend on what specializations you want as a professional. It also depends on what is your purpose of going through the courses on Google Skillshop.
For me, the following four courses are extremely important and all digital marketing professionals should be proficient in them.
- Google Ads
- Google Analytics
- Remarketing
- YouTube
Try looking at “Google Marketing Platform” course as well if you have the time.
Is Google Skillshop only meant for professionals and agencies?
Google Skillshop is open to any individual interested in learning more about Google’s platforms, advertising options available to them and how to best implement marketing campaigns across Google properties.
You do not need to be a professional or agency to go through the courses. In fact, we personally recommend all business owners interested in digital marketing to go through the main courses available on Google Skillshop.
What is Google Academy for Ads?
Academy for Ads was the former name of Google Skillshop. Under the Google Skillshop platform, all Google training courses have been consolidated under one single website. That way users do not have to search, register and login to different platforms for learning various Google properties. They can do so from one central location.
How do I register for Google Skillshop?
Visit the Google Skillshop URL: https://skillshop.withgoogle.com/
Click on the “Get Started” button if you are a first time user. You can login using a Google account. It takes less than a couple of minutes to sign in and answer some basic questions for first time users.
After that, you can simply click on the “Sign In” button on the top right of the screen to login and go through any of the training modules.
How long does it take to complete a Google Skillshop course?
Each Google Skillshop course is divided into multiple parts. Each part has a few modules under them. The modules are themselves video based training that are of a few minutes in length.
If you go through all of them at once and are able to answer questions correctly after each module to proceed, it will take less than couple of hours to complete the entire course.
However, you should ideally understand what is being taught properly before moving on to the other modules. The time commitment is hardly few hours. You need to make your basics strong with each module so that you can master the course at the end.
Are the Google Skillshop training modules video based?
Yes the Google Skillshop training modules are video based. You are also provided with downloadable text script of each module. The scripts contain text from the videos and other graphics for easy understanding. Most courses also provide free demo accounts so that the student can implement what they are learning in real-time.
